The virtue of liking yourself, and making yourself worthy of it.

Pride seeks the value of self-esteem. It seeks to make you happy with yourself, so you'll be happier living. A strong sense of self-esteem can help you stand up to life's little obstacles, and to reach for ever new heights. But it doesn't aim at just feeling good. To be genuinely useful, your feelings must be based on a fair assessment. You should think you're good because you are. If you're not, you should become good. If you want to have a high opinion of yourself, you need to be worthy of that high opinion.

Pride is often viewed as a negative trait. It is sometimes confused with arrogance, which is thinking better of yourself than you are.

Humility is offered as the moral alternative to pride. The idea is that if you feel pride in yourself, you'll be too oriented towards yourself. This would be incompatible with a morality that accepts living for others as the standard of what's good. In contrast, a morality that emphasizes living for your self would need you to stay oriented.